Episode 23 // 09.16.25

Culture Isn’t a Formula, It’s a Practice: Leadership Lessons with Brandon West

Brandon West, Founder and Chief Purpose Officer of Phos Creative, knows that great culture doesn’t happen by accident. In this episode, he shares practical ideas and actions leaders can take to inspire teams, foster trust and create purpose-driven environments. Learn how vulnerability, gentleness and personalized leadership can transform your organization.

Play Teaser

Brandon West, Founder and Chief Purpose Officer at Phos Creative, joins host Danielle Krischik to unpack what makes company culture thrive. He shares specific practices, leadership insights and examples from his team’s mission to open care centers fighting extreme poverty and sex trafficking.

The Story Effect - Available Now
Episode 23

The Story Effect just dropped. Connection isn’t magic. It’s a skill. This book shows you how to use it. Get it on Amazon now.

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