In this episode, Danielle and Mike look back on how it all began — the projects that shaped their partnership, the lessons learned along the way, and the moments that made the work worth it. It’s a rare behind-the-scenes look at the friendship, business, and belief system that built Knight—and inspired The Story Effect itself.
The Story Effect: How Storytelling Creates Connection and Drives Performance launched on November 21 — but this book has a story of its own.
Buy The Story Effect Now
Episode 28
// 11.25.25
The Story Behind The Story Effect: Mike Hinn, founder & CEO of Knight Agency, joins Danielle for a conversation 15 years in the making
In this episode, Danielle and Mike look back on how it all began — the projects that shaped their partnership, the lessons learned along the way, and the moments that made the work worth it. It’s a rare behind-the-scenes look at the friendship, business, and belief system that built Knight—and inspired The Story Effect itself.
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About Knight Agency
Danielle is a partner at Knight Agency, a marketing company that builds business through human connection.
About Danielle
Author of The Story Effect, podcast host and master storyteller helping leaders spark connection that drives performance.
Keynote Speaker
Turn every message into a movement—discover the power of storytelling to inspire, connect and drive results.
The Story Effect: How Storytelling Creates Connection and Drives Performance
Available Now!
