If you want to understand what true connection looks like, start with Taylor Swift. Ken Hughes—author of Taylormaking and leading authority on modern consumer behavior—joins host Danielle Krischik to unpack how emotion, storytelling, and authenticity create brand devotion. Drawing from his research and performance background, Ken explores how brands can move beyond transactions to build communities that feel personal and human. Learn how to connect deeply, communicate meaningfully, and inspire loyalty that lasts a lifetime.
Episode 25
// 10.14.25
What Taylor Swift Can Teach You About Connection: With the Author of Taylormaking, Ken Hughes
No one builds connection like Taylor Swift—and few understand why better than Ken Hughes. In this episode, the global expert on consumer behavior and brand engagement breaks down how emotional storytelling fuels loyalty, belonging, and lifelong fans. Discover how the world’s biggest pop star became a masterclass in brand connection—and how you can apply those lessons to your business.
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About Knight Agency
Danielle is a partner at Knight Agency, a marketing company that builds business through human connection.
About Danielle
Author of The Story Effect, podcast host and master storyteller helping leaders spark connection that drives performance.
Keynote Speaker
Turn every message into a movement—discover the power of storytelling to inspire, connect and drive results.
The Story Effect: How Storytelling Creates Connection and Drives Performance
Coming November 21, 2025