Your customers can leave you over a weekend. So can your best people. So what makes anyone stay?
Scott Wozniak went from child actor and musical theater major to youth pastor to the strategy guy at Chick-fil-A. In that role he spent half his time behind the scenes at the best companies in the world. Then he took a leap of faith, left the job he loved, and built Swoz Consulting, a firm that helps brands create raving fans from the inside out. Chick-fil-A was the firm’s first client. He and Danielle discover they’ve lived uncannily parallel lives, and the conversation goes deeper than either of them planned.
This story will teach you:
- Why AI is about to make switching companies as easy as a weekend project, which means the relationship is all you’ve got.
- The question every customer is secretly asking. It isn’t “how do I feel about you?” It’s “how do I feel about myself when I’m with you?”
- Why inconsistent excellence earns the same trust as consistent failure, and why the best companies geek out over clean tables rather than clever campaigns.
- The three gears behind every great company (operational excellence, personalized service, and memorable moments), and why they all crash within six months without a healthy leadership team.
- Why AI isn’t a strategy, it’s nitrous. If you point your company off a cliff and hit the button, you just go off the cliff faster.
- How to treat your employees like your first customers, and the real reason McDonald’s ice cream machines are always “broken.”
- Why a gift is not a calling, and how seeing life as a “tree-to-tree journey through a foggy forest” can free you from guilt over the path you left.
You’ll leave with a framework you can use Monday morning and a little more peace about where you’ve been.
