Garry Ridge cracked the code for leading with purpose. As CEO of WD-40, he grew the company into a global success by putting people at the center of the strategy. On this episode, he shares how humility, intentional leadership, and enduring values...
She grew up scrappy, cheered D1, and then built the only NIL platform that lets fans send rewards straight to college athletes. In this episode, we delve into the heart of entrepreneurship, the passion it takes to start something from scratch, and...
Purpose gets a bad rap—and it’s costing companies more than they think. In this episode of The Story Effect, Danielle Krischik unpacks why purpose is often misunderstood and how reframing it can spark stronger connections. With insights from one of...
A conversation on identity, pressure, and performance with psychologist Eric Potterat, PhD Eric Potterat isn’t just any performance psychologist—he’s the mind behind the minds of the LA Dodgers, Navy SEALs, Red Bull athletes, and astronauts. In this...
In this episode, Charlie Cole—President of XGen AI—joins me for an unfiltered conversation on AI, leadership, and personal growth. From marketing to math to moments of loss, Charlie shares how disruption shaped his path. We dig into how AI is...
Danielle Krischik goes solo to pull back the curtain on the most powerful tool in your arsenal–storytelling. In this episode of The Story Effect she breaks down how to lead, influence and connect in a way that actually lands. Listen on Spotify...
Dr. Richard Citrin is a psychologist, therapist, author, and leadership whisperer. But more than that—he’s someone who gets what it means to hit the wall and still find your way through. In this episode of The Story Effect, Richard joins host...
Eric Jorgenson is many things: best-selling author of The Almanack of Naval Ravikant, host of Smart Friends, investor, and CEO of Scribe Media. But above all, he’s a student of big ideas—and bold execution. In this episode of The Story Effect, Eric...
What does it take to lead through tragedy—and come out stronger on the other side? Kelly Frank has held top HR roles at Disney, Starwood, and Carnival, but her story goes far deeper than the org charts and accolades. After losing her brother in a...
What happens when success isn’t enough? Former NFL safety Jon McGraw played for the Jets, Lions, and Chiefs before walking away to redefine what fulfillment really means. Now, he helps high performers shift their mindset, maximize performance, and...