Purpose gets a bad rap—and it’s costing companies more than they think. In this episode of The Story Effect, Danielle Krischik unpacks why purpose is often misunderstood and how reframing it can spark stronger connections. With insights from one of the most unexpected brand case studies, WD-40, she reveals how purpose becomes powerful when it’s personal.
Episode 16
// 06.24.25
Purpose Needs Some PR: Why purpose needs a new brand story and how to think about it now
Purpose isn’t broken—just misbranded. Discover how a fresh take on purpose can drive connection, culture, and impact. Featuring a surprising lesson from WD-40.
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