Purpose-driven culture goes beyond buzzwords—it’s a strategy that drives both impact and growth. In this episode of The Story Effect, Jim Stengel, CEO of The Jim Stengel Company and host of The CMO Podcast, joins Danielle Krischik for an unfiltered take on the power of purpose in business. They discuss how companies with a clear sense of purpose consistently outperform, engage employees, and build movements that drive performance.
Episode 08
// 03.18.25
Rebranding Purpose: A conversation about what really drives performance with Jim Stengel
On this episode of The Story Effect, Jim Stengel and Danielle Krischik discuss how purpose fuels impact, growth, and employee engagement while challenging the very notion of what it means to be a purpose-driven company.
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